Sroa Capital

sroacapital.com

SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin MacFarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to approximately 450 self-storage facilities totaling roughly 22 million rentable square feet. SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of in-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, eCommerce payment capabilities, proprietary revenue management software, and centralized customer care center.