Public Relations Manager
Palm Beach Atlantic University
Job Details
Public Relations Manager
SUMMARY
Writing & Reviewing
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Writes and reviews communication materials and programs to support the promotion and publicity of activities to internal and external audiences.
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Writes and reviews press releases, news features, blogs, manage features such as the blog calendar schedules.
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Writes speaking points, speeches, Op-Eds, reviews communication materials.
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Coordinates and copywrites for key institutional publications such as The President’s Report.
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Updates the news webpage as requested.
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Creates emergency management messaging, sending emails to parents and the community as needed.
Media
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Responds to media inquiries, oversees distribution of materials to media before, during and after the event.
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Encourages media participation, promotes spokespeople, and arranges media interviews.
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Oversees the creation, scheduling, and monitoring of executive-level social media content.
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Meets with internal social media partners to maximize communication and impact.
Campaign Management
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Establishes production timetables for assigned campaigns.
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Coordinates communication with internal teams gathering information, insights, and assets for communication campaigns.
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Supports special projects and events with communication needs as required.
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Writes advertorials for paid media content as needed.
Supervisory
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Oversees and reviews assignments submitted from the Public Relations Coordinator and student writers ensuring accuracy and timely completion.
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Oversees area performance management, functional training, talent development, and interviewing prospective team members.
Measuring Impact
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Analyzes social media performance metrics and provides insights to optimize executive-level social media strategies.
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Monitors trends and analytics to optimize communication efforts and measure success.
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Assists with reports on metrics related to media coverage of the institution.
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Supports special projects and events for the Office of Advancement.
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Other duties as assigned.
Qualifications
EDUCATION
EXPERIENCE
ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)
- Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
- Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
- Christ-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.
- Analytical Thinking & Decision Making – Identifies and understands trends and/or issues, connects data points through analysis and logical conclusions/actionable strategies.
- Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
- Business & Financial/Budget Acumen – Demonstrates knowledge and understanding of financial concepts, accounting, marketing and organizational functions.
- Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
- Leadership/Influence – Ability to motivate, coach and develop others, as well as influence a group of people to achieve common goals, and implement university strategies. Strong supervisory skills.
ADDITIONAL REQUIREMENTS:
- Ability to work non-routine hours during certain times of the year.