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Position Summary:

The Center for Online and Continuing Education (COCE) at Florida Atlantic University is seeking an Online Recruitment and Outreach Specialist in Boca Raton, FL

With over 30,000 students from all 50 states and over 180 countries, 21 intercollegiate teams, 180 plus degree programs, and an administration that thrives on discovery and excellence, FAU is pushing the boundaries of higher education. Florida Atlantic's faculty and staff are trailblazers and innovators with a passion for finding creative solutions while advancing science, art, and technology in all disciplines. Our work environment is a hub of cultures from across the nation and the world, making FAU a place where collaboration flourishes.

The Online Recruitment and Enrollment Specialist is responsible for developing and executing strategic recruitment and outreach initiatives to increase enrollment in Florida Atlantic University’s online programs. This position manages the prospective student lifecycle from initial inquiry through enrollment, utilizing CRM technology, data analytics, and targeted communication strategies to optimize conversion rates and enhance the student experience.

Reporting to the Director of Online Enrollment and Student Success, this role collaborates with internal stakeholders and external partners to expand recruitment pipelines, strengthen community and workforce relationships, and support institutional enrollment goals.

Essential Duties and Responsibilities:

Enrollment Strategy & Lead Management

• Develops and implements strategies to generate, nurture, and convert prospective student leads for FAU’s online programs.

• Provides personalized guidance to prospective students regarding admissions requirements, program offerings, financial considerations, and student support services.

• Supports the full enrollment funnel, including inquiry generation, application conversion, and enrollment yield.

CRM & Communication Strategy

• Designs, executes, and refines multi-channel communication plans (email, SMS, phone, and chat) tailored to prospective student populations, including transfer, adult, and graduate learners.

• Utilizes CRM systems to track engagement, segment audiences, automate communication workflows, and optimize conversion rates.

• Conducts outreach campaigns and ensures timely, consistent follow-up with prospective students to support enrollment goals.

Data Analysis & Reporting

• Analyzes recruitment data, campaign performance, and enrollment trends to inform strategy and decision-making.

• Develops and maintains reports and dashboards to track key performance indicators (KPIs), including lead volume, engagement rates, application conversion, and enrollment yield.

• Uses insights to recommend and implement process improvements to enhance recruitment effectiveness.

Recruitment, Marketing & Partnerships

• Builds and maintains relationships with state colleges, employers, community organizations, and other strategic partners to expand recruitment pipelines.

• Represents COCE at recruitment events, including college fairs, community events, employer outreach initiatives, and virtual information sessions.

• Coordinates and delivers presentations on FAU’s online programs to prospective students, counselors, and external stakeholders.

• Manages the strategic procurement, inventory, and distribution of branded promotional materials to enhance recruitment efforts, support marketing campaigns, and strengthen engagement with prospective and newly admitted online students.

• Collaborates with marketing and communications teams to support digital recruitment initiatives, including social media, email marketing, and paid campaigns.

Student Experience & Engagement

• Enhances the prospective and newly admitted student experience through personalized engagement strategies and onboarding initiatives.

• Coordinates welcome communications and initiatives, including distribution of branded materials and onboarding support (e.g., welcome packages, Owl ID coordination).

• Refers students to appropriate university resources, including admissions, advising, and student success services.

Other Duties as Assigned

• Performs additional job-related responsibilities as needed to support the recruitment, enrollment, and success of online students.

FAU Benefits and Perks

If Benefits & Perks are important to you, then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, FAU offers:

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
• State retirement options including tax-deferred annuities and Roth 403(b) plans.
• State employees Public Service Loan Forgiveness (PSLF) program.
• Sick Leave Pool Program.
• Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion).
• Paid Community Engagement Volunteer Service Day
• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply). ​

For details on FAU's amazing offers visit us at https://www.fau.edu/hr/benefits/index.php

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Minimum Qualifications:

Master's degree from an accredited institution in an appropriate area of specialization; or a bachelor's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience required.


Preferred Qualifications:

Experience in higher education recruitment, admissions, or enrollment management, preferably in online or adult learner populations.

Experience using Customer Relationship Management (CRM) systems (e.g., Slate, Salesforce, or similar) to manage prospective student pipelines.

Demonstrated ability to develop and execute communication campaigns (email, SMS, or call campaigns) to support recruitment or engagement goals.

Experience in analyzing data and generating reports to inform decision-making and improve outcomes.

Experience coordinating or participating in recruitment events, outreach initiatives, or community engagement activities.

Familiarity with digital marketing strategies, including social media, email marketing, or lead generation campaigns.

Experience working with diverse populations, including transfer, adult, and non-traditional students.

Salary:

$62,000 - $65,000 annually

College or Department:

Center for Online and Continuing Education (COCE): Online Recruitment and Outreach Specialist.

Location:

Boca Raton

Work Days and Hours:

Monday - Friday 8:00 AM -5:00 PM. Occasional evenings and weekends for events.

Application Deadline:

2026-05-26

Special Instructions to Applicant:

APPLICATION DOCUMENTS REQUIRED:
Resume
Cover letter

OFFICIAL SEALED TRANSCRIPTS REQUIRED:
Final candidate will be required to have official, sealed transcripts and original NACES evaluation, if applicable, sent from their educational institution to Human Resources prior to the start of employment.

PRE-EMPLOYMENT SCREENINGS REQUIRED:
Selected candidates must successfully complete and pass all employment screenings prior to the start of employment. Employment screenings may include a criminal background check (level I and level II), motor vehicle check, credit check, reference checks, alcohol, and drug screening check.

REQUEST FOR ACCOMMODATIONS:
Individuals with disabilities requiring accommodations may contact the Office of Civil Rights and Title IX at 561-297-3004 or send an email at accommodate@fau.edu. To contact Human Resources, please call 561-297-3057. For communication assistance call 7-1-1.