Job Summary:

The Professional Writing Senior Specialist serves as an integral member of the Marketing & Communications team delivering content in support of the firm’s go-to-market strategies. This individual contributor role works as a member of the Content Center of Excellence, collaborating with the Senior Manager, Content Governance Strategy and Production, industry and business line marketers, subject matter experts (SMEs) and other stakeholders to create and refine professional services content. The role applies content best practices, creative judgement, and knowledge of BDO’s business, stakeholders, and professional services to produce clear, compelling business and technical content aligned with BDO’s corporate posture and point of view. The individual in this role will work independently and collaboratively with members of the Marketing & Communications team as well as the firm’s SMEs to distill concepts, points of view and ideas into engaging, easy-to-understand and impactful storylines and insights resulting in compelling content to engage stakeholders and support the firm’s brand and growth strategies. The role will combine independent knowledge of business issues and topics, with internal and external research and resources, including SME content capture interviews, to understand complex challenges and how they impact our business and our clients. The successful candidate understands technical topics and can speak to the big picture in a clear, compelling, and actionable way, bringing pride, creative storytelling, efficiency, excellent grammar, and a strong understanding of AP style.

Job Duties:

• Independently writes/edits content on-time and within budget while meeting/exceeding content quality expectations – content types include thought leadership, articles, case studies, newsletters, bylines, whitepapers, and reports, etc.
• Makes recommendations on content types, storytelling capacity, content positioning, messaging and collaborative potential
• Maintains project tracking and reporting using defined project management tools, including Airtable to accomplish goals within defined timeframes
• Stays current on emerging content strategy and production approaches and provides informed recommendations, applying best practices grounded in industry trends, regulatory considerations, and stakeholder needs
• Recommends and provides proofreading support for various content types
• Determines and seeks out the appropriate resources to understand technical concepts to prepare for, participate and lead content capture calls with marketers and SMEs
• Considers BDO’s external positioning and public reputation and makes recommendations to align content accordingly.
• Understands and champions BDO’s content development, best practices, style guidelines, process improvements and submission process within the Content Center of Excellence
• Helps ensure adherence to BDO content best practices and BDO’s writing style guide
• Leverages applicable BDO content briefs to inform content creation efforts
• Conducts thorough research and SME content capture interviews
• Collaborates independently with marketers and subject matter experts to understand priority buyer challenges and pain points to develop creative briefs
• Adjusts writing style to accommodate diverse industries and services
• Applies SEO and GEO principles to maximize topic exposure
• Other duties as required

Supervisory Responsibilities:
• N/A

Qualifications, Knowledge, Skills and Abilities:

Education:
• Bachelor’s degree AND five (5) or more years of experience in journalism and professional services or business to business (B2B) communications, required
• Bachelor’s Degree in Journalism, Business, or Communications, preferred

Experience:
• Advanced experience and understanding of AP style and ability to edit and write for a variety of channels including speech, video, podcast, professional publications, web, etc., required
• In-depth experience and knowledge of English, spelling, grammar and punctuation; and of legal and ethical aspects of journalism, required
• Experience distilling complex technical business topics into engaging storylines, required
• Experience with corporate writing, editing, proofreading, presentations, and research, required
• Professional services experience, required

License/Certifications:
• N/A

Software:
• Proficient in the use of Microsoft Office Suite, including Excel, Word and PowerPoint, required
• Familiarity with project management systems (e.g., Airtable), preferred
• Knowledge of OneDrive, preferred
• Experience using large language model (LLM) platforms to support content development, editing, and prompt creation, preferred

Language(s):
• N/A

Other Knowledge, Skills & Abilities:
• Ability to write/edit effectively under pressure
• Ability to independently interface professionally and persuasively with executive team members
• Ability to work under tight deadlines and possesses flexibility to changing requirements
• Ability to work as part of a team, maintaining a positive, can-do attitude
• A strong team player, comfortable working collaboratively, virtually and independently
• Able to understand and communicate BDO’s business, marketplace and value proposition
• Excellent project management and organizational skills
• Excellent verbal and written communication and presentation skills
• Strong interpersonal and client service skills
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters
• Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $70,000 - $80,000
Maryland Range: $70,000 - $80,000
NYC/Long Island/Westchester Range: $70,000 - $80,000

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets