Description

We are hiring a Regional Marketing Manager who dares to Invent and Simplify and Think big! He/She will be responsible for building and running regional marketing infrastructure in a start-up like environment for Amazon Advertising in Asia. The role requires native or fluent Korean language skills.

At Amazon we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance the customer experience and are integrated with our core eCommerce platform. We have developed products that leverage Amazon’s strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase. Moreover, as we develop full funnel solutions, we provide upper funnel marketing capabilities for endemic sellers and non-endemic companies

A strategic part of our charter is to build a portfolio of self-service advertising products to enable both large and small advertisers to engage with customers in relevant ways. Our growing team in Asia drives awareness, activation and engagement for Asia-based sellers advertising in the rest of the world, including North America, Europe and Japan. More and more Asia sellers are looking to build their brands globally via Amazon’s brand-building ad products.

Seeing the potential, we are now seeking a Regional Marketing Manager to join our team to build regional marketing infrastructure, and create multi-channel campaigns/strategies especially on the digital marketing front to drive the awareness and adoption of Amazon’s brand-building ad products.

This role will be responsible for the strategy and implementation of marketing content development, training and partnership. This role will work at both the strategic level and the executional level to create impact for our customers. He/She will lead the key programs of one of the most strategic markets - Korea, and lead regional marketing programs across APAC for Asia-based sellers beyond Korea.



Key job responsibilities
• Conduct business development in Korea for endemic sellers and non-endemic companies in leveraging Amazon's full funnel capabilities (including Display, Video and Audio)

• Build and own key regional marketing programs in APAC to assist Asia-based sellers expand globally with the right tools and mindset of Ads

• Build regional marketing infrastructure, including but not limited to marketing content development, training and partnership programs.

• Set up working models with internal teams to collaborate on marketing reach-out to Amazon sellers and non-Amazon selling companies (non-endemic)

• Optimize against key metrics including CTR, open rates, and advertisers registered

• Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the channels

• Track digital communication best practices in the region, monitor industry trends, and make recommendations