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Program Manager, Advertising, SG Retail

Amazon

Amazon

Marketing & Communications, Operations
Posted on Aug 19, 2025

DESCRIPTION

Note: This is a 12-months fixed term contract role with Amazon.

We're looking for an Advertising Program Manager to drive strategic initiatives across our advertising channels. This key role will shape our advertising strategy while managing critical stakeholder relationships and program development.

If you're passionate about digital advertising and driven to deliver results while collaborating with stakeholders, we want to hear from you.


Key job responsibilities
As Advertising Program Manager, you'll lead initiatives that directly impact our advertising growth and effectiveness:

Strategic Leadership
- Build and manage priorities for our network of Advertising Subject Matter Experts (SMEs)
- Drive advertiser participation through innovative launch programs
- Align advertising strategies with business objectives across all channels
- Ensure advertising representation in Weekly/Monthly Business Reviews
- Support top advertisers in Joint Business Planning reviews

Support Team Workstream
- Lead the program management of Ads support and operational teams
- Define and execute strategic priorities
- Optimize processes between support teams and stakeholder teams
- Monitor vendor/seller engagement and adjust strategies accordingly

Program Development
- Create scalable solutions for advertising adoption
- Design and implement advertising packages for high-traffic events
- Lead monthly sprint programs focused on specific business goals
- Coordinate with central teams on product rollouts

Performance & Analytics
- Own key metrics including Advertising Revenue, ROAS, and Adoption
- Develop and maintain performance dashboards
- Drive data-informed decision making
- Optimize campaign performance during peak periods


A day in the life
You'll engage with key stakeholders to drive collaborative initiatives, conduct in-depth analysis of business performance and metrics, foster relationships with high-value advertisers, and develop and implement strategic plans to propel growth. Each day won't look alike!