Director, Growth & Conversion Lead

Role Summary

The Director, Growth & Conversion Lead serves as a key driver of business growth, working cross-functionally with Marketing, Sales, Business Development, Partnerships, and Finance teams to identify and execute opportunities that support annual performance goals.

This role partners closely with marketing and analytics teams to drive demand generation and optimize conversion performance across distribution channels. The position also works with sales and operational partners to improve execution and performance while collaborating with Finance and Pricing teams to support growth and profitability objectives.

Duties and Responsibilities

Growth Leadership
Serve as a primary driver of growth initiatives, working cross-functionally to identify and execute opportunities that support annual business goals.

Financial Goal Alignment
Partner closely with Finance to establish and track growth and revenue targets to ensure continued business performance.

Offer & Pricing Strategy
Work with Marketing and Pricing teams to develop compelling offers and promotions that drive customer acquisition while maintaining financial performance.

Performance Marketing Partnership
Collaborate with Marketing and analytics teams to drive demand generation and improve conversion performance across channels.

Conversion Optimization Leadership
Serve as a subject matter expert and key decision-maker for conversion optimization strategies across multiple sales and distribution channels.

Strategic Coordination
Work cross-functionally with Sales, Business Development, and Partnership teams to align growth initiatives and distribution strategies.

Commercial Support
Provide recommendations related to pricing, packaging, advertising, and distribution strategies to support business growth objectives.

Audience & Market Insights
Collaborate with analytics teams to identify high-value customer segments and determine effective targeting strategies.

Lifecycle Growth Initiatives
Partner on strategies focused on customer upgrades, engagement, and retention to improve lifetime customer value and revenue performance.

Funnel Analytics
Conduct deep analysis of funnel performance to identify friction points and opportunities for performance improvement.

Executive Reporting
Develop executive-ready presentations, dashboards, and reports that communicate performance insights and business impact.

Core Key Performance Indicators (KPIs)

• Achievement of annual growth and volume targets
• Performance against revenue objectives
• Lead generation volume and quality improvements
• Customer acquisition efficiency improvements
• Conversion performance across channels

Additional duties as assigned.

Skills and Competencies

• Strong financial and commercial acumen
• Strategic problem-solving and analytical thinking
• Ability to influence and align cross-functional teams
• Strong quantitative mindset and comfort working with data
• Technical literacy and ability to leverage modern analytics tools
• Bias for action and results-oriented approach
• Experience guiding and mentoring team members while modeling strong leadership behaviors

Minimum Qualifications

• Bachelor’s degree required; MBA preferred but not required
• 10+ years of experience in analytical, strategy, or growth-focused roles

Preferred Qualifications

• Experience in consumer, retail, subscription, or technology-enabled businesses preferred

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The Director, Growth & Conversion Lead is responsible for driving customer acquisition and revenue growth through cross-functional partnership and performance optimization initiatives. This leader works across marketing, sales, and commercial teams to improve conversion performance, accelerate growth, and deliver measurable business impact.